Andrew D Houchen

I am the senior lead designer with my company, Airshare, where I direct and design full range campaigns for marketing channels: Brand Marketing Initiatives, Commercial Development, Website, Digital Media & Print Media. As Lead Creative Director of the visual brand , I regularly communicate with the CMO and Director of Marketing while overseeing outside agencies to create clear and compelling messaging, but you could also call me a jack of all trades. I have had the pleasure of working on many projects over the years.  My first major role as a project lead came from working with Vista Outdoor, rebranding their Blackhawk (tactical hard-goods and apparel) Brand.  Working from the ground up, we created a complete new brand identity where I then transitioned into the lead designer for their apparel branch of the brand. One of my proudest moments from working on this brand was finding out that our work captured an innovation award at the Outdoor Retailer Show. (If you see the trending craze of topographical map patterns on your products. I had a part in starting that trend across multiple markets!)  I have worked with 1000's of brands over my career within the promotional goods space (such as Anheuser-Busch InBev, John Deere, Snap-on, Olympics, NBA, NHL, Staples, BDA, Halo, etc.), worked with NIKE & Hurley; I oversaw the entire US high school NIKE division apparel production, and I have had the opportunity to work in UX designing the architecture for websites. I have also been able to sit on a team as the senior lead for creating a solution to evolve a 17 year old production process at Design Resources, Inc. into a modernized version to utilize both scripts and portal system on back end of production to allow a better communication chain between Caps Direct, their clients and their network of factories all within a unified chain to streamline merchandisers, designers and factory communication and production time for Caps Direct while providing better data insight to DRI, Caps Direct and their network of clients. I have greatly enjoyed the versatility of my career and the skills it has allotted me to be able to bring to the table in both the design and marketing space over the last 11+ years of my career.