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We Fit The Way You Fly

Airshare Marketing Brand Architecture.

 

I developed this campaign directive to build upon and expand the brand identity of Airshare to support and showcase the brand essence of our holistic program offerings. It was not well known within the private aviation community that Airshare offered more than just Fractional Ownership in planes. Through continuous industry educational marketing, the We Fit The Way You Fly campaign was born, bringing awareness beyond Fractional aviation to also showcase Aircraft Management, Jet Card ownership, Charter Services and now Third-Party Maintenance.

Though ever evolving, this promise to the customer is advertised using medias such as tv (commercial), print (magazine editorial, magazine spreads), digital marketing (email, linkedin, facebook, youtube) and targeted ad space. This initiative has been inserted over the last few years into several market regions within the U.S. leading to the expansion of Airshare from a centrally located private aviation company in the midwest to a now top ten key player across the entire United States.

Feel free to check out their site as well @ flyairshare

Portfolio of Andrew D. Houchen

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