Project no.4

Lead Senior Designer - Website Architecture (UX) / Solution Architecture / Project Management / Photography.

​

I worked as senior design lead within a team to develop the UX for the Caps Direct website. This included the rethinking of interaction points for Caps Direct clients within the website, developing the wire frame architecture of the new site and then creating the overall aesthetic, while also producing photography for the new site. This project also came with a task much larger than just a simple website UX. We were asked if we could reimagine the workflow between all channels of the company. This question led to our project group creating a solution, to evolve a 17 year old process into a modernized vehicle, utilizing both scripts and a portal system on back end of production to allow a better communication chain between Caps Direct, their clients and the factories, all within a unified chain. This was all done to streamline merchandisers, designers and factory production forecasts for Caps Direct. By developing this new process of order flow we also were able to provide better data insight for DRI, Caps Direct and their network of clients and factories. The Caps Direct Website acts as not only the face of Caps Direct to the internet but also a portal for this new chain of communication for the company.

​

Check it out @ https://www.capsdirect.com/