Project no.2

Product Development / Skew Fulfillment for John Deere Apparel.

 

One of the various private label companies that I create countless pieces for.  Majority of projects for John Deere fall in the soft goods promotional product space often accounting for headwear but can also be socks and underwear as well.

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While some projects can have a very open mind to product representation in the market, John Deere has a very established footing for their brand which comes with the added challenge of fitting in new innovative looks and products that fall inline with the brands scope of market identity.  These challenges can often result in sizing constraints, color specific lockups, font restrictions and dealership partnerships that must be accommodated within the product development to ensure every product has a unified looks and feel while also looking new and fresh for any seasons marketing rollout.